For this task we had to find out what the best social media would be to promote our design studios and also find a relevant job role related to social media marketing. Each member of our studio was tasked with a different type of research to do. Kallum did primary research and actually got in contact with an existing design studio and asked what social media they use, Sam did secondary research looking at articles about what people thought was the best social media, Joel did primary research and looked at what social media the big design companies use, Kieran did primary research and made a questionnaire that he then handed out to people around the college, and I created a survey on Survey Monkey and sent that out to various people, which is also primary research. The different questionnaires made by me and Kieran were also a mixture of qualitative and quantitative research as well as we got peoples opinions on why they chose what they did as well as the numbers of people who chose each social media and what they mainly use social media for.
One of the questions I asked was “What social media site do you think would be best to promote a design studio?” to give me an idea of what sites people thought were best so that we could make a decision. Another question I asked was “Which social media site would you be more likely to use to find information on a company?” and also got people to explain why so that I could see what social media we could use that would be seen by the most people and know their reasons for their decision.
From our research we discovered that the most popular social media used by design studios is Facebook and Twitter. Every design studio we looked at used at least one of these. Also the majority of the people who answered the questionnaires said they would use Facebook and Twitter for promoting a design studio. Many design studios also use YouTube to promote as this is a good platform for showing off their creations. Therefore these are the three social media networks that we would use for our design studio.
The job role we found for social media marketing is a Marketing PR and Social Media Manager. The responsibilities of this job include managing all the social media accounts of the studio, such as the Twitter and Facebook accounts, and managing the marketing budget.
For this task primary research was very effective as we could actually find out what social media networks existing design studios used to promote themselves which meant we could make a clear decision on what social media would be best for us. Also this research allowed us to see why design studios used these social media. In this way secondary research was not quite as effective as we didn’t know the reasons why these social media were being used. The questions that we asked allowed us to understand why people used the social media they did and why they think certain social media sites will be better for promoting than others.