Key Media Concepts

Assassin’s Creed

For this task we had to research the key media concepts for a company/product of our choice. I worked with Joel for this task and we decided to focus on Assassin’s Creed. The key media concepts we focused on for this were religion and race, gender, Ubisoft (the company that makes the games), the Assassin’s Creed franchise, and the Assassin’s Creed brand.

For gender we talked about how the main characters in Assassin’s Creed games are male and the female characters in the games do not have large roles. We also talked about how Ubisoft caused controversy by saying a playable female character  would be too hard to animate.

For religion and race we talked about how because most of Ubisofts staff come from Christian countries that the beliefs in the games will mainly be Christian, however before each game there is a disclaimer that says “Inspired by historical events and characters. This work of fiction was designed, developed and produced by a multicultural team of various religious faiths and beliefs”.

When talking about Ubisoft we talked about the gender of their staff and how this could affect the gender representation in the Assassin’s Creed games.

For the Assassin’s Creed franchise we talked about how the franchise has grown over the years and how it now includes books that go with corresponding games, and also has games that are not a part of the main series but are still connected in some ways.

For the Assassin’s Creed brand we talked about how Assassin’s Creed is now recognizable just from the logo.

This task taught us about key media concepts and gave us an insight into the industry we would possibly want to work in in the future. We were able to find quite a lot of useful information about Assassin’s Creed for certain concepts such as gender, both in the video games and at Ubisoft, and religion and race.



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