Legal and Ethical Do’s and Don’t’s

For this task I came up with a list of do’s and don’t’s for Copyright and Intellectual Property, Representation and Regulation, Contracts and Commissions, and Health and Safety and Risk Assessments that relate directly to my final major project, so that I would know what I have to do and what I need to avoid in order to comply with all the laws in place.

Copyright and Intellectual Property
DO- Make sure any images or music and sound effects I use are free to use or I get permission from the copyright holder.

DON’T- Use anything that is copyrighted without getting permission or assume something is free to use.

Representation and Regulation
DO- Make sure I represent people from different regions and occupations equally so as not to offend anyone.

DON’T- Use stereotypes as these do not accurately represent people as I want my characters to feel real, however I want them to be funny so I will exaggerate them a bit, so I have to be careful not to exaggerate too much so that it becomes offensive.

Contracts and Commissions
DO- Repay people who have helped me with this project.

DO- Give them a fair amount of time to complete the work.

DO- Help them understand the work.

DON’T- Change the work I want them to do, during the project

Health and Safety and Risk Assessment
DO- Sit in a position that is safe when using a computer.

DO- Make sure any wires from the computer do not trip anyone.

DO- Make sure the microphone is set up properly when recording, so that it does not fall and potentially injure someone.

DON’T- Eat or drink near a computer as this could potentially damage the computer in a way that makes it a risk for others.

DON’T- Sit too close to a computer screen as this will damage my eyes and also I will be sitting in an uncomfortable position which could damage my back or neck.

DON’T- Sit at a computer for too long as this could damage my eyes.

This task has taught me about the laws that are in place to protect intellectual property and about copyright laws. Also it has taught me about any work I commission to other people and how I have to treat those people and what I can do to ensure that myself and other people are kept safe while I am working on my project. This will be useful as it will prevent me from using work I am not allowed to use, prevent people from getting injured and also me getting into trouble from representing a group of people in a bad way.


Farlex (2003) ‘Commission’, in Available at: (Accessed: 14 June 2016).

reset, L. (2013) 10 key facts about English contract law. Available at: (Accessed: 14 June 2016).

Intellectual property and your work (2016) Available at: (Accessed: 14 June 2016).

Risk assessment (2016) Available at: (Accessed: 14 June 2016).




Core Skills and Abilities

The specialist areas that I am going to focus on for my project are story development and 2D art. I want to focus on story development because I enjoy coming up with story ideas and creating worlds for a story to take place in. Also I like creating characters as I can think about their backstory and what kind of person they are and what role they will have in the story. I want to do 2D art so that I can improve my drawing skills, and also I want to be able to visualise my ideas. Also I can work on my art style and develop my art skills.

Story developer personal skills

  • Organisational- Time keeping
  • Problem solving
  • Creativity

Story developer interpersonal skills

  • Teamwork
  • Communication

Story developer technical skills

  • Microsoft word
  • Grammar
  • Writing

2D artist personal skills

  • Organisational
  • Multitasking
  • Problem solving
  • Adaptability

2D artist interpersonal skills

  • Communication
  • Teamwork

2D artist technical skills

  • 2D Animation- Flash
  • Drawing

This task has informed me of what skills I will need in order to successfully complete my work in the areas of 2D art and story development. I already have many of the skills I will need for story development and some for 2D art but I now know that I will need to improve a lot in order to create high quality 2D art. I can use this to help make the 2D art part of my project easier for me, as I know what my weaknesses are in this area so I will be able to work on those and improve them. Also I now know that the story development part of my project will be easier because I have many of the skills I will need so developing my story and characters should not be a problem for me.

Maley, A. (2009) ‘Writing stories: Developing language skills through story making’, ELT Journal, 63(4), pp. 418–419. doi: 10.1093/elt/ccp071.

Amiama, E.R. (2015) How to write a short story and improve. Available at: (Accessed: 14 June 2016).

4, bsd (2015) Develop your writing – writing skills and technique — university of Leicester. Available at: (Accessed: 14 June 2016).

Yıldırım, Z. (no date) How to improve my 2D game art skills. Available at: (Accessed: 14 June 2016).

2009 (2001) Drawing techniques. Available at: (Accessed: 14 June 2016).

Career services: Art related skills and careers (2016) Available at: (Accessed: 14 June 2016).

Writing skills (2011) Available at: (Accessed: 14 June 2016).

Specialist Area Team Member Profiles

For this task I had to think about the specialist areas that relate to my Final Major Project idea and then create profiles for the team members that would work in those areas.

2D artist team member profile

Scriptwriter team member profile



This task has given me an idea of the type of skills and experience that I would need to work in these areas and also the tasks that I would be expected to perform which will be useful as these are the areas that I am focusing on for my Final Major Project. I can use this for my final major project as I know what skills I need for scriptwriter and creating 2D art now and I know what skills I already have and what I need to improve so I will be able to focus on improving the skills that I am not very efficient in so that my work can be of good quality. This also means that production of my final major project will be easier as I now know exactly what I have to do for both the key areas, for example I now know what skills I need to improve in order to be able to create 2D art that is a good enough standard for my final major project.

Personforce (2016) 2D visual development artist / concept in San Francisco, CA | Philip Reyes. Available at: (Accessed: 15 June 2016).

NaturalMotion (2015) 2D artist. Available at: (Accessed: 15 June 2016).

2016 (2008) 2D artist jobs. Available at:,9.htm (Accessed: 15 June 2016).

2D artist Animator (no date) Available at: (Accessed: 15 June 2016).

Agency, S.F. (2012) Screenwriter job information. Available at: (Accessed: 15 June 2016).


Target Audience Profiles

For this task I picked an e-book called The Enemy, and created two different audience profiles for the kind of people that would read this book in this format.

The Enemy target audience

The Enemy audience profile 2

The purpose of this task was to think about my potential audience as actual people so that it is easier to think about what content they want and how they would use the product which would help me decide what format and platform to make it available on. This task will help me with my Final Major Project as the audience is an important part of the work I have to do, so thinking about my audience and what they will want is going to be very useful, and this task has taught me how I can think of them like actual people instead of just a general audience, which will help me be specific when I am talking about my audience.  I chose to create audience profiles for an eBook because I am planning to create a digital comic book for my Final Major Project and eBooks and digital comics are used in similar ways on the same platforms so by thinking of the audience for an eBook it will be similar when I am thinking about the audience for my digital comic book. Digital comics and eBooks are used in similar way because many of the people who read comics are children, so for them being able to read anywhere at any time of day is something they would like, and many children also read books so digital versions of both these mediums would be popular among children.

Hardware and Software of specialist area Toolbox

For this task I looked at the hardware and software that would be used in my chosen specialist areas, 2D artist and Scriptwriter. I presented this information in a flowchart and discussed why each piece of hardware and software would be used and why it is useful for each specialist area. From this task I learnt some of the hardware and software that I will be using for my Final Major project and learnt why they are useful.

Toolbox image


This task has allowed me to find out the software and hardware that is available to me for both of my specialist areas. This will be useful when I start my project as I will already have some idea of what I can use and the pros and cons of each which will help me make my decision, which will help speed up my pre-production and production periods and also make them easier for me so I will have more time to make sure that everything works well and the product I create is as good as it can be. This is especially useful for the 2D artist area, as I previously did not know very much about the software or hardware that I would be able to use, but now I know more and so it will be easier for me when I start creating 2D art.

Carney, R. (2015) 10 tools every graphic designer should have. Available at: (Accessed: 14 June 2016).

2016, I. (2016) Creative hardware guide – digital arts. Available at: (Accessed: 14 June 2016).

Graphic design essentials (2016) Available at: (Accessed: 14 June 2016).

Written and Fronczak, T. (2013) Top 20 most essential software for artists and designers. Available at: (Accessed: 14 June 2016).

Chadwick, D. (2016) The best graphic design software of 2016. Available at: (Accessed: 14 June 2016).

Marshall, G. (2016) The best free software for writing 2016. Available at: (Accessed: 14 June 2016).

Designed and Themes, E. (2013) Novel writing software: Free and cheap tools for writers. Available at: (Accessed: 14 June 2016).


Interactive Media Ecosystem

Interactive ecosystem

The purpose of this task was to learn more about the Interactive Media industry ecosystem. To do this we researched the four main sections of the interactive media ecosystem, these are Organisations and Institutions, Sectors, Job Roles, and Platforms and Media. As a part of Organisations and Institutions I did research into Publishers and Developers. I looked at EA and Ubisoft as they both publish and develop games. During my research I learnt that they both have a team within the organisation that only focuses on publishing and another team that will focus on the development of games. I also looked into the retail of interactive products. For this I looked at Amazon and a website called Interactive Media Retail Group that contains data on the retail of interactive media products. Once we had researched the sections we put the information into an inphographic.

These key areas of the interactive media ecosystem are connected as skills for job roles in the gaming industry can be transferred to jobs in the film industry, with things like animation, and creating characters as character bibles can be used for films and games. Also organisations and institutions can work together with platform and media of products, through things like platform exclusives for game consoles, where an organisations will work together to create a game just for one specific platform. Also institutions and organisations will need to decide which media their product would me best suited towards.

I think I found out useful information about publishers and developers and the data provided by the Interactive Media Retail Group gave me an insight into the retail of products, such as how much each company sells. I think I could have found more information than I did if I looked at more examples of publishers and developers and retailers, as I would have found more variety and would have learned more. I think the inphographic that I created presents the key information in a clear way but I think I could improve its layout so that each section has more space and I can fit more information for each section.

The information I have found out will be useful to me as I know abut the relationships between the different parts of the ecosystem in interactive media, and I can use this for my project as I know more about the sectors in interactive media and what skills are needed for those sectors, so I can analyse my skills and see where they best fit and then decide on a final major project that would best fit those skills. However many skills can fit into multiple sectors so if I have skills that could be useful for many projects I will have more choice of projects for my final one.

Inc, E.A. (2016) About EA l electronic arts. Available at: (Accessed: 14 June 2016).

Company / overview (no date) Available at: (Accessed: 14 June 2016).

Ltd, C. (2015) Job description: Interactive media designer. Available at: (Accessed: 14 June 2016).

Written and editors, A. (2016) Graphic designer. Available at: (Accessed: 14 June 2016).

2016, S. (2016) Number of mobile monthly active Facebook users worldwide from 1st quarter 2009 to 1st quarter 2016 (in millions). Available at: (Accessed: 14 June 2016).

Lopez, N. (2016) 90% of Facebook’s daily active users access it via mobile. Available at: (Accessed: 14 June 2016).

The games industry in numbers (2014) Available at: (Accessed: 14 June 2016).






Production Processes flowchart

For this task I had to find two interactive media products and then research the production processes that went into creating them. The purpose of this is to help me understand all the work that is necessary to creating a product in interactive media, as that is what I will be doing for the Final Major Project, so knowing about the processes will be useful to me. The two products I looked at for this were The Last of Us, which is a video game, and YouTube, a website.


This is a flowchart of the production processes when creating the video game The Last of Us. The flowchart goes through all the production stages, pre-production, production, and post-production.

Last of Us flowchart
Ryan Worcester. (2014). The last of us game dev pipeline. Available: Last accessed 06/06/2016.
William Schwartz. (2012). The Last of Us cinematic production process explained by Naughty Dog. Available: Last accessed 06/06/2016.
N/A. (2015). The Last Of Us: Inspiration Behind the Infected.Available: Last accessed 06/06/2016.


This is a flowchart that shows the processes of making YouTube.

Youtube flowchart

N/A. (2016). When was YouTube created?. Available: Last accessed 06/06/2016.

From this task I have learnt about the different processes that go into making a product in interactive media in pre-production, production, and post-production. This task has also taught me the amount of research that is involved when creating something like a video game, and the order in which the processes take place and how they are sometimes linked together. This will be helpful to me when I am creating my project as I know about all the research I will need to do before I can start my production, and I also know that testing my product will be very important as I will be able to identify problems and then I can go back and fix them, so I will need to test my product regularly. Also I have learned how long pre-production can take so I know I will need to start this early so that I give myself enough production and post-production time so that I can complete the project to the highest standard possible.